GTM and brand craft, instrumented for revenue.
Strategy, brand, content, demand, and lifecycle, built around warehouse-native attribution and the analytics that survive the post-cookie world. Marketing your CFO can read and your CRO will defend.
Instrumented for revenue, AI-augmented in the workflow.
Marketing tools we install, configure, and instrument as part of the engagement. AI lives in the workflow (production, measurement), never in the strategy.
HubSpot
Salesforce
Marketo
Customer.io
Braze
Klaviyo
Mixpanel
Amplitude
GA4
Segment
Rudderstack
Snowflake
Looker
LinkedIn Ads
Google Ads
Meta
Reddit
Webflow
Sanity
Contentful
Ahrefs
SEMrush
Clearbit
Claude
GPT-4/5
MidjourneyThe gap is rarely tactics. It's the connective tissue.
Most marketing teams are split across agencies, one for brand, one for paid, one for content, one for marketing ops, each optimising for their own slice and quietly fighting the others for credit and budget. The point of view gets lost in handoffs.
- Senior operators onlyEvery Xperion marketer has shipped at scale before. We don't run a junior agency model, the person on your account is the person doing the work.
- One practice, five surfacesBrand, content, demand, lifecycle, and ops, connected by one strategy and one accountable lead, not a portfolio of disconnected agencies.
- AI in the workflow, not on the coverLLMs power research, briefing, drafting, and creative variation. A human owns the strategy, the voice, and the call. Quality up, volume up, quality control stays human.
- Instrumented across the full pipelineEvery dollar is measurable. Attribution is set up before campaigns ship. We argue with our own data, not with vendor dashboards.
Five surfaces. One revenue engine.
Each capability operates as a discipline of its own, and connects to the rest under one strategy and one accountable practice lead.
Brand & positioning
Sharpen what you stand for, who you serve, and why it matters.
- Positioning & narrative work
- Messaging architecture & pillars
- Voice & tone guidelines
- Competitive frame & differentiation
Content & editorial
Long-form, social, video, and lifecycle content built around a coherent point of view, not the algorithm of the week.
- Editorial calendar & planning
- Long-form articles & papers
- Short-form social & video
- Sales & product content
Demand & performance
Paid acquisition, SEO, conversion optimisation, and ABM, instrumented across every channel so every dollar is measurable.
- Paid search & paid social
- SEO & programmatic content
- CRO & landing experimentation
- ABM & outbound demand
Lifecycle & CRM
Email, in-app, and CRM programmes that turn one-time buyers into compounding revenue.
- Onboarding & activation flows
- Expansion & cross-sell programmes
- Retention & churn-save sequences
- Win-back & reactivation
Marketing ops & analytics
The unglamorous infrastructure that makes everything else work, CRM, MAP, attribution, data warehouse, dashboards.
- CRM & MAP implementation
- Attribution & revenue modelling
- Reverse ETL & warehouse-native ops
- Executive & team dashboards
AI-augmented workflows
LLM-powered research, briefing, copy iteration, and creative production embedded into the practice, quietly faster, never sloppier.
- Research & brief generation
- Copy variation & testing
- Creative asset production
- Quality control gates
Three engagement shapes. All senior.
Fractional CMO, embedded operator pod, or full programme, pick whichever matches your stage.
Fractional senior leadership
A partner-level marketer embedded as your fractional CMO, strategy, hiring, and operating model.
- Senior CMO-level operator
- Strategy + execution leadership
- Monthly retainer cadence
- Engagement manager support
Multi-disciplinary embedded pod
A 3-5 person senior pod across the surfaces you need, brand, demand, lifecycle, ops, under one lead.
- Multi-surface senior pod
- Single accountable lead
- Sprint-aligned billing
- Cross-practice context
Programme delivery
A fixed-scope programme: brand refresh, GTM launch, lifecycle build-out, or attribution rebuild.
- Fixed-price programme
- Clear deliverable spec
- Handoff to in-house team
- Optional ongoing support
Four phases. Instrumented from week one.
Same operating cadence as the rest of Xperion, discovery, definition, delivery, optimise. With attribution wired before the first campaign ships.
Discovery
Baseline audit, attribution review, ICP and positioning sharpening, costed plan.
Definition
Messaging architecture, channel strategy, attribution wiring, and the 90-day plan signed off.
Delivery
Weekly demos, sprint visibility in your tools, monthly steering reviews with real numbers.
Optimise
Quarterly programme reviews, rebaseline metrics, expand or retire surfaces based on what's compounding.
Metrics your CFO trusts.
Contribution margin, pipeline-influenced revenue, CAC payback, and the surfaces that actually compound.
Marketing connected.
Marketing engagements rarely live alone. Here's how they integrate with the rest of Xperion.
Want marketing your CFO can defend?
One scoping call. We come back with a 90-day plan within 48 hours, including the attribution wiring, the surfaces, and the senior operator who'll run it.