Platform engineering that compounds product velocity.
We build, staff, and advise SaaS companies, vertical and horizontal, engineered for multi-tenancy economics, enterprise security posture, and the AI use cases that actually move retention.
Multi-tenant by reflex, AI-native by build.
The platform-engineering, identity, billing, and AI-feature tools we ship into vertical and horizontal SaaS. PLG and SLG motions both supported.
"Add an AI feature" is not the same as build AI that earns NRR.
The market is flooded with SaaS products that bolted on a chat widget and called it AI-native. The features that compound ARR are different, they sit deep in workflow, they earn trust through reliability, and they're instrumented like the rest of the product.
- Multi-tenant by reflexIsolation, noisy-neighbour control, tenancy-aware data and quotas, designed in, not retrofitted under enterprise pressure.
- AI-native, not AI-boltedFeatures that live in the workflow, with evals, observability, and the cost discipline of any other revenue surface.
- Enterprise-ready postureSSO/SCIM, audit logging, data residency, and the rest of the procurement checklist treated as a delivery output, not an afterthought.
- Growth-model fluentPLG, sales-led, hybrid, we engineer the activation, expansion, and retention surfaces that match the motion you actually run.
Where we ship today.
Production engagements span horizontal and vertical SaaS, infrastructure platforms, dev tools, and the rising layer of AI-native enterprise products.
In-product AI features
Workflow-aware assistants, summarisation, structured generation, retrieval, decision-support embedded into the surfaces customers already pay for, with eval suites that ship with the code.
Platform & multi-tenancy build
Tenancy isolation, control plane / data plane separation, noisy-neighbour control, quotas, and the platform observability that supports enterprise SLAs.
Activation & expansion engines
PLG activation flows, in-product expansion triggers, lifecycle programmes, warehouse-native, identity-resolved, instrumented against NRR not opens.
CS automation & health scoring
Health scoring, churn-risk classification, expansion-signal detection, and the CS workflow tooling that turns signal into shipped action.
Sales & ops AI
Pipeline intelligence, RFP and security-review automation, account research, internal AI tooling that ships ARR without slowing the team down.
SSO, SCIM, audit & compliance
The enterprise-readiness layer that moves you from mid-market to enterprise, built once, productised, ready for the security review.
Five integrated practices, tuned for SaaS.
Each practice ships with the instincts B2B SaaS demands, engineers fluent in multi-tenancy, designers who think in workflow density, marketers who instrument before they spend.
Resource Augmentation
Platform engineers, AI/ML engineers, B2B product designers, growth ops, security & compliance.
AI Solutions
In-product AI features with evals, retrieval, fine-tuning, and the cost discipline of any other revenue surface.
Technology Consulting
Platform & multi-tenancy strategy, AI feature sequencing, PLG vs SLG operating model, enterprise readiness.
Marketing
PLG demand, lifecycle, ABM into enterprise, B2B brand, content, partner marketing.
Design & UX
B2B product UX, AI-native interface patterns, design systems for product + marketing, brand identity.
The roles we staff most.
Senior specialists with B2B SaaS, platform, and growth experience.
NRR-shaped engagements.
Adoption, activation, expansion, retention, the SaaS metrics that decide whether ARR compounds.
Where SaaS overlaps.
SaaS clients touch every other vertical, here's where vertical SaaS overlaps with the rest of our work.
Have an AI feature or platform build in mind?
One scoping call, product, growth, and security welcome at the table. We come back with a costed plan within 48 hours, including the eval and enterprise-readiness path.