Personalization that earns the click and the return visit.
We build, staff, and advise on technology for DTC brands, marketplaces, omnichannel retailers, and retail-media operators, engineered for conversion economics, fulfilment reality, and the AI use cases that actually compound brand loyalty.
Tools that earn the click, and the return visit.
Headless commerce, search & personalisation, content production, and the operating tools that make Core Web Vitals stay green through Black Friday.
Shopify Hydrogen
Salesforce Commerce
BigCommerce
Stripe
Algolia
pgvector
Pinecone
Sanity
Contentful
Storyblok
Cloudinary
Mux
Klaviyo
Customer.io
Mixpanel
SegmentThe bar isn't traffic. It's relevance, speed, and the post-purchase loop.
Retail technology has split between commerce platforms that promise the moon and growth teams shipping a hundred experiments a quarter. The brands that compound have a different shape: a tight stack, a clear point of view, and AI in the workflow where it sharpens, not where it generates noise.
- Conversion-economics fluentDesigned around AOV, CVR, contribution margin, repeat rate, and CAC payback, not impressions or sessions in isolation.
- Composable, performance-firstHeadless and composable architectures where they pay back, monolith where they don't. Core Web Vitals as a delivery constraint, not an afterthought.
- AI in the workflowLLM-augmented merchandising, content production, support, and lifecycle, quietly faster, never sloppier, and instrumented like any other revenue surface.
- Full-funnel attributionWarehouse-native attribution and MMM-friendly tagging set up before the first campaign ships. Every dollar measurable.
Where we ship today.
Production engagements span DTC brands, large multi-banner retailers, marketplaces, and retail-media operators.
Semantic search & recommendations
Embedding-based product search, attribute extraction at scale, personalised recommendations across home, category, PDP, and cart surfaces.
Catalogue, copy & creative pipelines
LLM-augmented PDP copy, attribute enrichment, image variation, lifestyle copy at scale, quality-controlled and brand-voice-aware.
Support copilots & AI agents
Authenticated chat and voice agents for order status, returns, sizing, and policy questions, escalation rails, sentiment, clean human handoff.
Personalisation & lifecycle programmes
Onboarding, abandoned cart, post-purchase, win-back, replenishment, warehouse-native, identity-resolved, instrumented to incremental revenue.
Pricing & promo intelligence
Elasticity-aware pricing assistance, promotion impact modelling, clearance markdown optimisation, for merchandising teams, not unsupervised algorithms.
OMS, WMS & returns intelligence
Inventory visibility, order routing optimisation, returns abuse and pattern detection, operational tooling that closes the post-purchase loop.
Five integrated practices, tuned for retail.
Each practice ships with retail-specific instinct, engineers who think in CWV, designers who design for thumbs, marketers who instrument before they spend.
Resource Augmentation
Commerce engineers, lifecycle marketers, MarTech / ad-tech specialists, retail-product designers.
AI Solutions
Semantic search, recsys, support agents, copy and creative pipelines, with brand & quality guardrails.
Technology Consulting
Composable migration strategy, MarTech architecture, post-cookie attribution, operating-model design.
Marketing
DTC growth engine, brand & positioning, lifecycle, paid + organic, instrumented across every channel.
Design & UX
Storefront and PDP UX, conversion-focused design, content systems, brand identity for retail.
The roles we staff most.
Senior specialists with commerce-platform and growth experience.
Revenue, not impressions.
Contribution margin, CAC payback, repeat rate, the metrics that decide whether the business can grow profitably.
Where retail overlaps.
Retail clients often touch finance (payments, BNPL), industrial (fulfilment), and SaaS (retail-tech).
Have a retail or DTC growth question?
One scoping call, growth, product, and ops welcome in the same room. We come back with a costed 90-day plan within 48 hours.