Design that earns trust on the first interaction.
Product UX, design systems, brand identity, marketing design, and the craft engineering needs to actually implement, integrated under one practice so research, design, and code don't lose each other between vendors.
Craft-led tools, AI-augmented production.
Design tools we work fluently in. AI tools accelerate production but never define direction, the discipline is craft-led, not prompt-led.
Figma
Sketch
Framer
Webflow
After Effects
Lottie
Photoshop
Illustrator
Storybook
Midjourney
ElevenLabsThe new bar isn't "looks nice". It's earns trust.
Users now decide in seconds whether your product is credible, and AI-generated noise has raised the cost of looking generic. Trust comes from research-led decisions, accessible execution, and the kind of detail that survives a real workflow, not a demo gif.
- Senior designers onlyMinimum 7+ years and a portfolio of shipped work. We don't pair junior designers with AI tools and call it leverage.
- Research-ledGenerative interviews, usability testing, and synthesis turn assumptions into evidence before you commit roadmap or capital.
- Systems-thinking by defaultTokens, components, and accessibility patterns from day one, so the work compounds across product, marketing, and sales surfaces.
- AI in production, not in promptsGenerative tooling for ideation, asset variation, and prototyping, used to multiply senior judgement, never to skip it.
Six capability areas. One craft bar.
Each capability ships measurable artefacts, research findings, shipped flows, design tokens, brand systems, with the documentation to live in.
Product & UX design
Full product flows, interaction design, and information architecture for web, mobile, and AI-native interfaces.
- Full product flows
- Information architecture
- Interaction & motion design
- AI-native interface patterns
UX research
Generative and evaluative research, interviews, usability testing, surveys, and synthesis your team can act on.
- Generative interviews
- Usability testing & benchmarking
- Diary studies & longitudinal research
- Synthesis & insight reports
Design systems
Token-driven, accessible component libraries that scale across product, marketing, and brand surfaces.
- Token architecture & theming
- Component library & documentation
- Engineering handoff & code parity
- Governance & contribution model
Brand & visual identity
Identity systems, visual language, and design guidelines that hold up across product, marketing, sales, and print.
- Identity & mark
- Typography & colour systems
- Brand application across surfaces
- Brandbook & guidelines
Accessibility & inclusive design
WCAG AA as the default bar, not the ceiling. We design for the breadth of real users from the start.
- WCAG AA-compliant flows
- Keyboard & screen-reader testing
- Inclusive content & language
- Accessibility audits & remediation
AI-augmented production
Generative tooling for ideation, asset variation, and prototyping, used to multiply, never to skip judgement.
- Asset variation pipelines
- Rapid prototyping with LLMs
- AI-assisted research analysis
- Quality control gates
Three engagement shapes. All senior.
Embedded designer, full pod, or fixed-scope programme.
Single embedded senior
One senior product, brand, or research designer placed onto your team.
- Senior specialist
- Monthly retainer
- 30-day replacement
- Engagement manager
Multi-disciplinary pod
A 3-4 person senior pod, product, research, systems, brand, led by a Xperion design lead.
- Multi-disciplinary pod
- Single accountable lead
- Sprint-aligned billing
- Cross-practice context
Fixed-scope programme
Design system build, brand refresh, or full product redesign, fixed-price, fixed-deliverable.
- Fixed-price programme
- Clear deliverable spec
- Handoff documentation
- Optional ongoing
Four phases. Research → ship.
Same operating cadence as the rest of Xperion. Research before pixels. Tokens before screens. Tests before launch.
Discovery
Stakeholder alignment, audit, research plan, success-metric definition, costed proposal.
Definition
Research synthesis, design principles, token architecture, signed direction at close.
Delivery
Sprint cadence with weekly demos. Engineering handoff is part of the design, not an afterthought.
Optimise
Post-launch usability testing, optimisation, and the design-system stewardship that keeps the work cohesive over time.
Craft that ships.
Adoption metrics, accessibility benchmarks, and the design-system parity that decides whether the work compounds.
Design connected.
Design engagements rarely sit alone. Here's where they plug into the rest of Xperion.
Have design work on the table?
One scoping call. Within 48 hours we come back with a costed engagement, research-led, systems-driven, and senior throughout.